Every Ad and Every Post,Graded by What It Earned.
MarginPilot audits your Meta ads and your Facebook and Instagram posts together — finds what wastes spend, grades each piece against your own account's performance, and writes the fix. Every proposed action waits for your approval, and what it changed is measured afterwards.
Built for Meta-first e-commerce merchants — native Arabic & English
Spend
$4,812
-3.1%
Results
1,204
+18.4%
Cost / result
$4.00
-18.2%
Conversations
186
+12%
Spend vs results
vs previous 30 days
What changed
Cost per result fell 18% after Reels took budget share from feed placements.
Needs attention
Retargeting — Warm 30d
$9.40 / result
Prospecting — Broad
$3.10 / result
Live today
On the roadmap
WHAT WE SOLVE
The number every ad account gets wrong
Where a typical $1,000 ad budget leaks
Ad analysis starts by seeing the leak: wasted delivery quietly eats the budget your ads work with. The split shown is illustrative, built from the sourced range above.
HOW IT WORKS
Three steps to clarity
Connect once. MarginPilot pulls your data, calculates what's really working, and tells you what to do next.
Connect
Link your Meta ad account and Facebook pages in one guided flow — accounts, pages, done.
Analyze
MarginPilot grades your campaigns, audiences, posts and reels against your own numbers — what actually worked for you, not what's average.
Act
Approve a fix and MarginPilot keeps score: what changed afterwards, in the same numbers it used to argue for it.
CONTENT STUDIO
Every post gets a grade. And the rewrite.
Connect a Facebook page, pick the posts that matter, and MarginPilot scores each one out of 100 against this page's own posts — and hands back a suggested caption to check before you publish.
Every post, scored
Rank A
Rank C
Rank A
Rank A
Creative breakdown
A brand new livery. Pure power. The M Hybrid V8 brought to the track ahead of its cinematic release.
What works
Racetrack + Spider-Man livery on the M Hybrid V8 is a visually unique moment that drove 109,252 likes — 166% of page median
Creative check
The cover frame of the M Hybrid V8 in Spider-Man livery at speed on track is visually arresting — the dynamic three-quarter angle, motion blur, and tri-colour scheme (teal, black, red/web) are instantly recognisable. The frame carries no text overlay, which is a missed hook opportunity at the scroll-stop moment; adding a brief on-screen title would capture viewers who watch with audio off.
How to improve this post
Caption hook 'A brand new livery. Pure power.' is short but declarative — it would score higher with a bold claim using a specific stat (e.g., the race series or race date) to ground the excitement.
A one-of-one race livery. Pure power. The M Hybrid V8 brought to the track — before it hits cinemas 31st July. 🕸️🏁 Which livery would YOU want on your ? Drop it below 👇
Ready to paste — written in the post's own language.
Six pillars behind the page grade
68 · CVisual design
76
Copy & hooks
63
Format mix
72
Posting consistency
81
Interactivity & CTAs
38
Brand consistency
78
Top 3 posts earned 27% of all engagement
Creative performance is winner-takes-most — study what the top posts share, then make more of it.
Reels and videos get more than a score
Up to four videos per audit have their first, middle and last frames pulled from Meta and judged as a sequence — next to how many viewers were still watching at 25%, 50% and 75%.
Compared to your page, not to a benchmark
Every post is graded against your own median engagement, then plotted on quality against attention. The four quadrants are decisions, not descriptions.
Based on few posts per time slot — early signals, not conclusions.
Best posting times — or an honest “not yet”
Slots come from your own posting history, shown in the page's timezone when MarginPilot knows it, otherwise in yours. When the history is too thin to be sure, MarginPilot says so instead of inventing a schedule.
See what a rival covers that you don't
Point MarginPilot at a competitor's public Instagram profile and it reads their recent posts, then reports the topics and formats driving their engagement that are missing from your page.
MarginPilot writes the post. You publish it.
Every fix arrives as text you can copy. MarginPilot never publishes, schedules or edits anything on your page.
The panel above is unedited output from real audits we ran, with brand names, links and handles removed. The grades are whatever the model gave — we did not pick the flattering ones.
THE PRODUCT
Three surfaces. One growth loop.
Cost-per-result tracking, content grading and an AI analyst that waits for your approval — live today, connected to your real Meta data minutes after you connect your account.
Ads Intelligence
Platform budget split (Facebook vs Instagram), audience scorecard, budget pacing, and AI recommendations that cite your real cost-per-result.
Content Studio
Your Facebook pages, post by post: what each one earned, what to change, and the caption to use instead.
MarginPilot AI
An analyst on your numbers. It names the campaigns to pause and the ones to scale, waits for your approval, and measures the spend each approved action reduced.
SKU Profit
True contribution margin per product — revenue minus COGS, shipping, fees, ads and returns.
Inventory Intelligence
Dead-stock detection, aging alerts, and the cash your shelves are trapping.
Finance Operations
Vendors, payables, commissions and P&L — the full profit operating system.
PRICING
Pricing that scales with your ad spend
Three plans. No hidden fees.
Starter
- 75 AI credits / month
- 2 Meta ad accounts
- up to $10k monthly ad spend
- Meta connection + sync
- Ads dashboard & audiences
- AI recommendations
- Content audits (up to 15 posts)
- Nightly AI analyst not included
Growth
- 300 AI credits / month
- 5 Meta ad accounts
- up to $50k monthly ad spend
- Everything in Starter
- Nightly AI analyst — proposals ready for your approval by morning
- Platform budget intelligence
- Priority sync
Pro
- 600 AI credits / month
- Unlimited Meta ad accounts
- up to $250k monthly ad spend
- Everything in Growth
- Unlimited ad accounts
- Priority human support
These are the launch prices. Request early access and choose your plan the moment we open the doors.
5 credits = one deep audit: you pick up to 15 posts, each graded with a suggested rewrite.
Get early access
MarginPilot runs on real Meta accounts today. Early access is by invitation while we finish billing: you connect your ad account and pages, we bring you in personally, and you get 7 days and 5 AI credits — no card.
No spam, no card. One email from Atef when your account is ready.
FAQ
Questions, answered
What does MarginPilot do?
It connects to your Meta ad account and Facebook pages, then shows where money leaks: which campaigns waste spend, which audiences convert cheapest, which posts and reels actually hold viewers — and what to do next, in plain language.
Which platforms does it support?
Meta (Facebook + Instagram ads and pages) is live today. Google Ads, TikTok, Snapchat and store integrations (Shopify, Salla, Zid) are on the public roadmap.
Does the AI take actions on my account?
Never on its own. MarginPilot AI proposes actions — pause a campaign, scale a budget — and executes only after you approve. Every action and its outcome is logged.
Why not just use ChatGPT or Claude with a Meta connector?
For a one-off question, do — they are good at reading a report. MarginPilot is built for the loop a chat window does not keep: it syncs your account every day, grades every post against your own page's median rather than a generic benchmark, keeps a ledger of every proposal, approval and outcome, and measures the spend each approved action reduced a week later — in Arabic and English. The model does the reading; the ledger does the remembering.
What does the nightly AI analyst do?
On Growth and Pro, MarginPilot reviews your ad account once a day: it checks the last 7 and 30 days for cost-per-result outliers and delivery problems, follows up on the outcomes of past actions, prepares your daily account summary, and files proposals — pause this, scale that — each citing the numbers that justify it. Nothing runs on its own: every proposal waits at your notification bell for your approval, and it consumes none of your AI credits.
Does it work in Arabic?
Yes — the entire product is native Arabic with true right-to-left layout, and the AI writes its reports and recommendations in Arabic.
How much does it cost?
During early access there is nothing to pay: invited merchants get 7 days and 5 AI credits on their real Meta account, no card. At launch you choose a plan from $29/month; paid-only, built for merchants serious about their margins.
How is my data handled?
Your data is isolated per organization with row-level security, read via official APIs, and never sold or shared. AI analysis runs on Anthropic's Claude models through their API, whose commercial terms exclude training on your data — and MarginPilot never trains a model on it either. You can disconnect and delete at any time.
Stop guessing. Start knowing.
See which ads waste spend, which posts earn attention, and what to fix this week.
Get early access